Featured Vendor Of The Month
Peels On Wheels
My name is Luis Perez and I have worked in the restaurant industry for approximately 14 total years, 10 of the 14 years being in the pizza industry. Having worked in multiple facets of the industry I always dreamed of opening up a restaurant or starting a food truck business of my own. In the summer 2018 my wife and I were fortunate enough to have spent our honeymoon in Italy. The trip to Italy sparked my passion for pizza and Italian culture. After returning home from that trip, I immediately began to teach myself the ins and outs of Italian cuisine with a main focus on pizza. The brainstorming continued to occur through the remainder of 2018.
Back in April of 2019 I purchased a portable pizza oven created by a Company called Gozney (which is based in the United Kingdom). Using this oven I began making pizzas for friends and family any chance I got. A few weeks after the purchase of my first Gozney Roccbox as well as the encouragement from friends and family, the business Peels On Wheels was born (a peel a tool used to take pizzas in and out of an oven).
Initially I planned on purchasing the traditional box truck truck that's utilized by the majority of food truck businesses here in the United States. I decided to go a different route and purchase a vehicle that's native to Italy. The vehicle is called a Piaggio Ape, I wanted to bring a piece of the Italian Culture to Rochester, NY. My wife and I fell in love with this vehicle on our honeymoon in Italy. This summer I purchased a 1980 Piaggio Ape and had it imported from Naples Italy. When the vehicle arrived in the United States I embarked on an East coast to West coast road trip to retrieve it. The trip covered 8,000 miles and 24 States in total and the truck is now currently in the process of being customized into our dream food truck.
When I obtained my LLC, I immediately began booking private parties as well as monthly "kitchen takeovers" at Embark Craft Ciderworks in Williamson, NY. I began to notice that people in the Rochester area were beginning to get excited about my pizza as well as the concept via social media. I was eventually able to gain recognition from Gozney and became and affiliate of theirs.
The style pizza that I make is called Neapolitan style pizza which is native to Naples Italy. Neapolitan style pizza is pizza that is cooked at a temperature above 800 degrees, the dough only consist of 4 ingredients (water, salt, yeast, and type 00 flour), it cooks in about two minutes or less and generally is topped with simple ingredients. Our pizzas are topped using the freshest ingredients on the market as well ask make our own fresh mozzarella, and pizzas are cooked at temperatures reaching above 900 degrees or higher. The best part about our business is that we have the ability to pop up and cook pizzas on site in almost any location. We consider ourselves to be a mobile micro pizzeria.
My main focus is to bring great Neapolitan style pizza to the Rochester area while using non-traditional ingredients and infusing different styles of cuisine into the pizzas I make. Food is something I have been incredibly passionate about and pizza has become my livelihood. We cater anything from corporate events, rehearsal dinners, weddings, birthday parties, private event as well as pop ups at local breweries, cideries and wineries. We plan to be a fully operating food truck for the upcoming 2020 food truck season, I look forward to continuing to serve the greater Rochester areas.